Brand
Icons

Pictogram Study for the DB Guidance System

Brand
Icons

Visual order for the DB's guidance system

Deutsche Bahn has been using its pictogram system for decades, but it is no longer contemporary, both stylistically and functionally. R211 developed an initial pictogram study for the further development of new symbols. The aim was to achieve high recognition, improved long-distance visibility, and harmonious combinability of all symbols – for a broad and age-independent target group.

More homogeneity and better recognition

Pictograms in guidance systems often need to be displayed together, achieving a balanced overall effect. Existing systems frequently suffer from inhomogeneous area proportions, varying line weights, and inconsistent angles. R211 therefore developed an icon study that functions like a consistent typeface. The design considers recognition from a great distance and explicitly appeals to older user groups. This design allows for calm, harmonious combinations and creates visual order within the space.

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Photo of a test signage panel at a Deutsche Bahn station featuring a newly developed pictogram for rail replacement services. The sign was designed by the R211 agency as part of a project to improve route guidance during construction sites and detours.

Pictogram series, study of a modern pictogram system for Deutsche Bahn with icons for trains, buses, bicycles, accessibility and orientation – developed by R211 for contemporary wayfinding.

Photo of a test signage panel at a Deutsche Bahn station featuring a newly developed pictogram. The sign was designed by the R211 agency as part of a project to improve wayfinding.

The pictogram study unites functionality and design in a contemporary manner. It respects existing user habits and considers the needs of a diverse user base. Polygonal surfaces, reduced details, and visual centering create homogeneity even when combining multiple symbols. R211’s conceptual study provides a robust foundation for the further development of the guidance system and strengthens Deutsche Bahn’s visual identity within the space.

Design grid and detailed studies of the new pictogram system for Deutsche Bahn, developed by R211 – with icons for train, bus, waiting area and accessibility as well as color-coded tolerance and core areas

Design study by R211 for Deutsche Bahn with pictogram comparison, icon sizes and rounding values using the example of waiting area and car symbols on a blue background

Pictogram design by R211 for Deutsche Bahn: waiting person on seat with clock symbol, reduced design on a blue background

Details and studies during the development of the pictograms: Among other things, the aspects examined included area ratios, distances to edges, the handling of tolerances, and the definition of core areas within the pictogram area. A complementary study of line thicknesses—both for outlines and filled shapes—ensures consistent and legible use in the space.

Learn more about wayfinding and orientation

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