Opens in a new tab
Logo of the Creative Communication Award ’23 with large C²A logotype on a transparent background.
Logo of the Red Dot Winner 2022 for Brand Design on a transparent background

Clinic
Wayfinding System

Orientation for a modern healthcare environment

Clinic
Wayfinding System

Orientation for a modern healthcare environment

As part of a structural expansion, the Mönchengladbach Municipal Hospital commissioned R211 to develop a visual guidance and orientation system for the entire hospital grounds, including the interior areas. The goal was to provide a unifying visual structure to the existing architecture. The system had to be flexible, cost-effective, and easy to implement, as well as blend harmoniously into the existing environment.

Color code creates connection

The visual concept is based on a color code that picks up on existing architectural colors and systematically connects the various buildings. In this way, a visual bracket was created that did not require extensive redesign. Supported by a key visual spanning all buildings and the integration of the corporate design, a recognizable, identity-forming design was created.

The entrance area of ​​the Mönchengladbach Municipal Hospital features prominent, three-dimensional lettering on the wall. The lettering was designed and implemented by the R211 agency.Graphic element from the clinic's signage system: curved colorful lines in pink, green, orange, blue, and purple on a white background
Exterior shot of the Lower Rhine School Center for Healthcare Professions of the Mönchengladbach Municipal Hospitals, featuring highly visible building lettering and signage. Concept and implementation by the R211 Agency.

The starting point was a detailed analysis of visitor flows and contact points. Based on this, a stringent design system for colors, fonts and pictograms was developed. A total of ten different types of signs were used – indoors and outdoors – which are visually and functionally coordinated and ensure clarity.

Contact us, we are already curious about your project!

Close-up of the signage leading to the café inside the Mönchengladbach Municipal Hospital. Concept and implementation by the R211 agency.
Sign with the inscription "Academic Teaching Hospital of the Heinrich Heine University Düsseldorf" in the foreground, part of the orientation system of the municipal clinicsSignposts on the hospital grounds with signs pointing to information, coffee shop, library, and chapel as part of a new orientation system

The new wayfinding system not only improved orientation on the clinic grounds, but also strengthened the perception of the facility. Visitors can find their way around more quickly and feel well looked after. At the same time, the clinic staff is relieved. The reuse of familiar colors and the flexible design of the signs also meet the requirement for cost-efficiency.

Learn more about guidance and orientation systems

Pathmore Brand & Architecture

Experience Corporate
Identity
in the Space

Designing brand spaces means making identity tangible. The opportunity lies in developing brands holistically – 360° – and using design elements in such a way that they create a functional experience beyond pure form.

PathGo to article

Corporate
Design –
more than
a logo

Create cross-channel added value for your brand with a flexible Corporate Design. Because well-developed brands are visible even without trademarks.

PathGo to article

Full
Thinking
Agency

Thinking strategically ahead instead of just implementing. Communication gains its strength not from individual trades, but from their connection. Anyone who only thinks in terms of implementation risks breaks at the interfaces – especially when several specialized agencies are involved.

PathGo to article

Social
MEdia

Companies today face the challenge of thinking strategically about communication – between short-term performance, sustainable brand building and effective storytelling.

PathGo to article
abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
Thank you for your message! We will get back to you shortly.
Please check your inbox!