BrandConsulting
How B2B companies can grow in the consumer market
The step into the consumer market is rarely a question of the product – but of translation. Different buying motives, different touchpoints, different brand logic. Brand consulting starts here with clarity: What exactly should be created in the B2C market – a supplement, a new line, or an independent brand?
Based on an analysis, we jointly develop positioning, brand architecture, and communicative guidelines. The goal is a systemic framework that brings together brand identity, target group approach, and visual language – so that the market entry does not consist of individual measures, but of a comprehensible brand logic. The spectrum ranges from target group definition and naming to brand architecture and concrete planning of measures for B2C touchpoints.
Experience meets clear perspective
With over 15 years of experience in brand and communication strategies, we ask the right questions before measures are initiated. For this, we establish an individual setting for each client and do not work with standard schemes, because every brand is different – and often, completely different questions must be asked to develop the best positioning.
Added value
Neutral external perspective
We show you where B2B thinking is restrictive, but also where strengths lie.
Strategy instead of a quick shot
Targeted questions bring focus: new target group, new offer, new brand image.
Clear recommendations
Recommended actions for the relevant B2C touchpoints
New Look Meets Quality and Tradition
Premium Baby Shoes with a New Brand Identity
Chinese Technology Meets Düsseldorf Branding Agency
A boost for young people – R211 develops recruiting campaign
How a guidance system becomes a brand for Start-Ups
Pictograms in a time of transition
Volkshochschule Düsseldorf breaks new ground with R211
R211 awakens “hidden champion” of spectroscopy
When brand consulting for B2B → B2C makes sense
Whether you are planning new consumer products or want to open up existing services to end customers, a brief sparring session creates orientation. Especially when ideas are available internally, but positioning, brand logic or naming are not yet clear. The goal is to sharpen priorities and strategically align market entry before time and budget are invested.
How we proceed
We review your plans or analyze your existing brand and give you a well-founded assessment for the step into the consumer market. On this basis, we develop positioning, brand architecture, and communicative guidelines – including naming options if required. Alternatively, we research suitable best cases and jointly formulate a target concept as a basis for the next measures.
Contact us, we are already curious about your project!
