Social media
Why companies need to communicate more strategically today
Artificial intelligence churns out content non-stop – and yet everything is the same: interchangeable, arbitrary, emotionless. No wonder social media is boring more and more people. That is precisely why companies need to ask themselves all the more specifically: What task should social media actually take on for us?
What companies really need in social media
In an age where real encounters, from “Sunday Running Clubs” to offline cafés, are becoming increasingly important again, social media needs to do more than just provide fleeting likes. Many companies start with the desire for reach or visibility, but post without a clear objective. For R211, social media is a channel with its own task in the marketing mix. That’s why we work with you to define: Is it about employer Branding, thought leadership, customer loyalty or community building?
On this basis, we develop:
– a well-founded content framework
– clear categories & format ideas
– a realistic editorial structure
– visual templates (e.g. in Canva)
Strategic consulting, development of a brand-compliant social media guide and Canva templates for nationwide application for the German Adult Education Association
Contact us, we are already curious about your project!
Visual development of a social campaign with high content standards for the Berlin Memorials Department
Interaction instead of staging
Social media is often understood as a mandatory program – commissioned, ticked off, maintained. But have you ever asked yourself what social media can do for your company? With an active community, you can not only achieve reach or visibility, but also generate valuable feedback on products or services. Sometimes this even leads to new ideas or improvements.
In 4 steps to a strategic social media presence
Many companies post at random or get lost in the channel confusion. We structure your social media activities – from defining goals to concrete implementation.
01
Define goals & target groups
So that social media does not remain arbitrary, but fulfills tasks in the communication mix.
02
Develop content strategy & formats
So that content is created that matches the brand and is relevant for your target group.
03
Plan channels & resources
So that effort, tools and team structure are realistically coordinated.
04
Implement roll-out & optimization
So that your channels continuously learn, grow and perform better.
Our services at a glance
Strategic positioning in Social
Together with you, we define the role of social media in overall marketing – to suit the goal, brand and market.
Content strategy & topic planning
From editorial calendar to topic architecture: Together with you, we develop clear content that is relevant – not arbitrary.
Brand & Social Design
Your Corporate Design in Social Media – adapted to the logics of the respective channels and formats.
Development of Social Media Templates
We design individual templates for postings, stories or reels – clearly structured, CI-compliant and adaptable.
Social campaign concepts
We develop creative campaign visuals – for launches, promotions or ongoing communication.
Workshop & training for your team
Whether you’re just starting out or expanding: We’ll get your team fit for strategic and content work in social media.
Our mission
We help companies not to get lost on social media – but to show themselves in a targeted manner.
FaQ
Do we, as a B2B company, even need social media?
Yes – visibility, branding and customer loyalty are now also happening in B2B via digital channels.
How often should we post?
That depends on your resources and goals. What matters is not the frequency, but the relevance.
What if we don't have any in-house capacity?
We develop structure, topic planning and, on request, also assets or guidelines for further use.
Which channels make sense for us?
That depends on your target group. LinkedIn, Instagram, YouTube or even TikTok – we advise you based on data and with a view to your communication goals.
How do we get good content that doesn't sound generic?
Together with you, we develop content routes, topic plans and formats that match the brand.
“We thank R211 for their contribution to our social media campaign, for a successful graphic framework and for a handout that has allowed even inexperienced people to participate in the campaign. In a tightly knit schedule, Angela and Christoph were always reliable!”
Arno Helwig
Memorials Department, Topography of Terror Foundation
