Print
advertising with impact
Targeted print measures that make brands visible and credible
Print advertising remains relevant – precisely because it stands out from the digital overload. Advertising campaigns with printed media have been proven to achieve longer attention spans and strengthen brand loyalty. New technologies make print personalizable and directly link it to digital channels.
Print as tangible brand communication
Printed advertising materials create value where digital formats are fleeting. They evoke emotions, leave a lasting impression, and foster trust in your brand – ideal for invitations, high-quality mailings, or image advertisements that showcase your stance.
Amtico Mailing: A multi-sensory mailing that convinced architects and planners through haptics, sound, and high-quality design.
Contact us, we are already curious about your project!
Paper Playground: Interactive print materials by R211 for IGEPA generated high visitor engagement at an event.
Trends & studies confirm print growth
Reports show: Print usage is increasing again. Catalogs, mailings, and advertisements achieve higher dwell times and response rates. Individualized small print runs become feasible thanks to digital printing. AR, QR, and NFC seamlessly connect print with digital channels.
In 4 steps to effective print measure
Print is strategically planned with us – not used incidentally. In close cooperation with your team, a targeted measure is created that strengthens brand perception and triggers direct reactions.
01
Clarify target groups
Who is the target group and why?
02
Choose format
Invitation, brochure, or advertisement – aligned with the message
03
Define design & material
With haptics, finishing, and brand impact.
04
Implementation & Production
We support production and follow-up measures – through to campaign extension.
Our print services at a glance
Strategy & Conception
We develop viable concepts for print initiatives as part of a holistic marketing strategy.
Integration with digital measures
We do not plan print in isolation, but as a targeted complement to digital channels.
Storytelling & Messages
We create print products with messages that are developed from the brand itself.
Product and Launch Communication
Conception of campaigns and sales media for complex services.
Print in the Marketing Mix
We advise on the role of print within your communication mix – tailored to your target group and industry.
Consulting & Implementation
We support you from the initial concept to production and follow-up communication.
Our Mission – Print matters!
For us, print is not a nostalgia medium. Our mission is to use print strategically to make brands visible, tangible, and credible – where digital communication loses its impact. We combine analog presence with digital possibilities for genuine added value.
FaQ
For which industries is print suitable?
Print is effective in both B2B and B2C – especially with selective target groups and targeted campaigns.
Is print still relevant today?
Yes – current studies show increasing response and recall rates, especially when combined with digital elements.
How long does a project take?
That depends on the scope – from a few weeks to several months.
Is success measurable?
Print is measurable with QR codes, NFC, landing pages, or tracking PURLs.
Are there minimum print runs?
That depends on the respective concept, the implementation, and your budget – we provide individual advice.
“Together with Prägemanufaktur and R211 agency, we developed the Creative Minds workshop. The event at the old paper factory in Erkrath was a successful occasion. Thanks to R211’s implementation, the haptic interplay of design, paper, and embossing technique was particularly well showcased. It was a wonderful evening where participants could explore their creativity. Thank you very much!”
Alexandra Wingen
Freytag & Petersen
