Experience the brand in the space
Design brand spaces, make identity tangible
Brand Space is more than architecture – it makes brand values tangible. Whether entrance area, meeting zone or lounge: spaces speak. Those who make their corporate identity spatially visible not only strengthen the external image, but also belonging, motivation and recognition.
Spaces as brand ambassadors
The effect of a building begins long before the first conversation. Visitors, applicants and employees experience your brand in the space – consciously or unconsciously. Our task is to charge these spaces with your brand identity: through colors, materials, typography and tonality. This is how the company building becomes a credible brand ambassador.
Guidance system that combines visual identity, educational standards and modern architecture for the BildungsCampus Herford
Contact us, we are already curious about your project!
Interior design with brand-based orientation, clear design language and high user-friendliness for the Städtische Kliniken Mönchengladbach
Values become spaces
corporate identity is often tangible on the web or in print – but rarely in physical spaces. Yet, it is precisely here that corporate values can be experienced most authentically. We start with the question: What does your brand stand for? From this, we develop spatial concepts, wayfinding systems, and design ideas that do not appear artificial but convince from within.
In 4 steps to the Brand Space
Our projects always start with a clear understanding of brand and space. Depending on the initial situation, we support internal teams, architectural offices or facility managers from analysis to implementation
01
Analysis & Site Visit
We analyze the spaces, examine existing brand components, and define goals and user groups.
02
Conception & Design Development
Based on your brand identity, we develop spatial concepts, themes, materials, and visual concepts.
03
Implementation Planning
We create design guidelines, visualize measures, and support coordination with trades.
04
Acceptance & Quality Assurance
We supervise on-site implementation, coordinate details, and ensure design and content consistency.
Our services at a glance
Consulting & Strategy
Development of Brand Space concepts based on your brand values.
Corporate Design in Space
Further development of style guides and manuals for three-dimensional applications.
Design & Implementation
Planning and design of Brand Spaces, wall graphics, wayfinding systems, and visuals.
Participatory Development
Integration of your teams into the design process for high acceptance.
Support for Architecture & Interior Fit-out
Collaboration with specialist planning and interior design firms, as well as facility teams.
Storytelling in Space
Development of guiding content ideas and themes derived from the brand.
Our Mission – Spaces with Brand Impact
We design spaces that tell a story. Our concepts are not mere decoration, but a statement of attitude, identity, and brand.
FaQ
How does a Brand Space come about?
The first step is a joint analysis: What values and themes does your brand carry? From this, we derive storylines, design elements and spatial principles – tailored to target groups and use.
Why is spatial brand communication important?
Because your spaces are often the first real contact with your brand. This is where identification arises – for employees, customers and guests. Brand Spaces make your values visible, tangible and experienceable.
Can existing buildings or elements be integrated?
Yes. Whether new construction or existing – we think transformation with you. Many strong spaces are created by picking up and developing existing elements in the sense of the brand.
How can internal teams be involved?
We develop ideas together with you – whether through workshops, interviews or feedback loops. This ensures that the Brand Space is not only functional, but also authentic and accepted.
How long does it take to develop a Brand Space?
Depending on the scope and complexity, the project can take several weeks to months. A single area can be implemented more quickly than a complete Corporate Interior Design.
“The visual concept of the guidance system for our clinic developed by R211 is more than just an easy-to-read guidance system. Rather, the agency has succeeded in creating an exciting connection beyond guiding and orienting – between architecture, visitors, patients and employees. I particularly liked the fact that the agency picked up the design language of our logo and integrated it into the guidance system as a key visual. This creates a friendly atmosphere in the clinic. Our collaboration with the agency R211 worked very well.”
Tobias Mahnke
Städtische Kliniken Mönchengladbach
