Branding & brand
management
Branding and marketing solutions for products and services
Consistent Branding creates clarity and orientation. Whether it’s a new brand or a refresh, we support companies in building a brand identity that works in the long term and fits the corporate strategy.
Brand management as a long-term success factor
A strong brand does not emerge overnight. We develop brand identities that suit companies, target groups and markets. The basis is a strategic analysis – this results in name, tonality, design and application.
Hans-Böckler-Foundation and its scholarship “Talente in der beruflichen Bildung“ (Talents in vocational training). The aim was an appearance that appeals to young people – with attitude, visual clarity and recognition in all channels.
Contact us, we are already curious about your project!
Branding for Athletic Archery: Development of a word-image mark and brand world for high-quality archery clothing – functional, athletic and visually concise.
Making brands visible and distinguishable
We analyze the market, target groups, and your current positioning. From this, we develop a Branding that provides orientation and clearly and credibly communicates your brand values – across all channels.
In 4 steps to a strong brand
Our projects always start with an analysis and a clear target image. From this, we develop strategic foundations and implement them in design and application – systematically and comprehensibly.
01
Brand Analysis & Positioning
Target groups, markets, and brand presence are analyzed and refined.
02
Strategy & Concept
Brand values, tonality, and design principles are defined.
03
Design & Application
Visual systems and text modules are developed and integrated into templates.
04
Implementation & Support
Brand manual, roll-out, and internal implementation – with training and support as needed.
Our services at a glance
Develop brand strategy
Targeted positioning based on market and target group analysis.
Design brand presence
Visual systems, naming, logo, color, and typography concept.
Rebranding & Refresh
Further development of existing brand images for new requirements.
International brand management
Adaptation to new markets, target groups, and cultural specificities.
Corporate Design Manuals
Establishment and maintenance of brand-compliant design guidelines.
Develop brand story
Narrative approaches derived from the company’s identity.
Our Mission – Clarity for Brands
We believe that brand management is not based on gut feeling. We work strategically, fact-based, and with a clear focus on impact and feasibility. Our solutions are designed to be internally usable and externally understandable.
FaQ
When is a Rebranding useful?
If markets, target groups or the company itself change, the brand image should be adapted.
What is the process of a project?
First, we analyze the status and objectives, then strategy, design and implementation follow – modularly structured.
Can we book individual services?
Yes, we also offer consulting, workshops or design development separately.
How long does a Branding project take?
That depends on the scope. An initial phase (analysis and strategy) can start in a few weeks, design follows modularly.
What distinguishes R211 from other agencies?
We work according to the principle “Think first, then do.” Our Full Thinking approach does not start with the implementation, but with a strategic analysis. Design follows the idea – not the other way around.
“The great strength of R211 is that they are able to transfer brand stories into different media. For many, brand development is the end. At R211, we liked the fact that they analyzed the user journeys of our sales channels and further developed our brand story from the website to the social media templates.”
Dirk Engel
S-PACT GmbH
