B2B brand
communi-cation
Branding and marketing solutions for complex products and services
We develop tailored communication and Branding solutions to clearly convey complex content and sustainably strengthen your brand. Whether industry, technology or software – our concepts create an advantage.
Communicate clearly, manage the brand strategically
Successful B2B marketing begins with a well-thought-out brand strategy. Especially with complex or consulting-intensive offerings, it is crucial to communicate with a sharp focus on the target group. We develop strategies that take into account the technological, structural and cultural characteristics of your industry – and help you to position your brand clearly, relevantly and recognizably.
New brand for PCS Sole – We developed a holistic brand identity for the sole specialist PCS Sole – from logo development to packaging design and trade fair appearance.
Contact us, we are already curious about your project!
The architect direct mailings for amtico flooring combine material samples and sound elements to make product advantages such as acoustics tangible – beyond purely visual communication.
Cross-industry marketing know-how
Whether industry, software, real estate or trade: We support brands that want to grow – in the German and European market. Our concepts strengthen brand profile, market access and customer loyalty. The most important thing: We think deeply into your environment in order to develop solutions that are realistic, practical and effective for the brand.
4 steps to the brand
Our collaboration starts with a workshop and does not end with the concept. We support you in every project phase – from strategy to brand development to implementation, from coordination to quality control.
01
Kickoff & Definition of Objectives
What is the goal, who are the decision-makers, how is your brand positioned today?
02
Analysis & Strategy
Brand analysis, Touchpoints, brand status: We condense complex structures into a clear strategy.
03
Concept & Elaboration
Marketing planning, brand messages, visualization – everything brought to the point.
04
Implementation & Further Development
Content, design, media, production – everything that is part of brand-compliant implementation.
Our services in strategic B2B marketing
B2B Brand Strategy & Positioning
Clear orientation and differentiation in the market – with brand profile and competitive strategy.
Communication strategy & Messaging
Development of central messages for products, target groups, and channels.
Touchpoint strategy & Customer Journey
Structured brand communication along the sales and service chain.
Product and launch communication
Conception of campaigns and sales media for services requiring explanation.
Sales documents & content creation
Development of presentations, brochures and web texts for B2B brands.
Rollout
Implementation with brand-compliant design, text, design and production support.
Our Mission – Strengthening brands through strategy
We believe: Good B2B marketing is brand work. It takes more than measures – namely a deep understanding of target groups, markets and structures. That is why we rely on well-founded brand strategies, well-thought-out communication and cooperative collaboration.
FaQ
How does a project start with you?
In a non-binding initial consultation, we clarify needs, framework conditions and goals. Then we propose an individual project flow.
Do you have to know the industry?
No. Especially in B2B, we rely on familiarization, not on pigeonhole knowledge. This leads to better results.
Can you also support internal brand communication?
Yes. We also develop strategies for internal communication during change or for stakeholders.
What is the difference to classic B2B advertising?
We do not develop ad-hoc campaigns, but strategically sound marketing and brand management.
How long does a project take?
That is individual. Some campaigns last four weeks, others we accompany over months.
“Our two mailings were created in very pleasant cooperation with the R211 agency. The team impressed us both with the conception of creative ideas that put the customer benefits of our products in the foreground, as well as with the high quality of the implementation of the print mailings and the associated landing pages.”
Kirsten Schlüter
Marketing Management Amtico Flooring
