Logo des German Brand Award ’23 Winner auf transparentem Hintergrund
Logo des Creative Communication Award ’23 mit großer C²A-Schriftmarke auf transparentem Hintergrund.
Logo des Red Dot Winner 2022 für Brand Design auf transparentem Hintergrund

brand building
agency

Successful branding with R211

As a marketing agency, R211 supports brands in various phases of their development. Whether it’s complete brand building or targeted further development after an existing positioning – we step in where clarity is needed. From brand identity, naming and Corporate Design to story and content, to implementation in all relevant channels, a consistent brand presence is created with a clear profile and differentiation.

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Structured development of your brand
Brand development is a well thought-out process. Positioning is followed by mission, Claim and story – concise and connectable. Naming and visual brand design (logo, color scheme, typography, imagery, wording) are an integral part of this identity. This results in a modular Corporate Design system – clear, flexible and brand-compliant.

Logo of the German Brand Award ’23 Winner on a transparent background
Logo of the Red Dot Winner 2022 for Brand Design on a transparent background
Black CO&CO Selected Award 2019 logo with star-shaped symbol on a transparent background
Logo of the Creative Communication Award ’23 with large C²A logotype on a transparent background.

Added value

Cross-channel know-how
Implementation from social media templates to spatial brand staging.

Excellent experience
Long-standing, award-winning brand work for B2B and B2C brands.

Responsibility and consistency
Long-term sparring partner for marketing managers and in-house teams.

Embroidery of the Athletic Archery logo in green on dark grey fabric
View of a digital brand book, developed for the client for the application and consistent use of its corporate Branding.
Hülsta
Brand Relaunch
Tablet-Aufnahme mit Ansicht des Hülsta Bad-Katalgos

New Look Meets Quality and Tradition

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Carponi
Branding Web Social Media
Aufnahme von Carponi-Schuhen zusammen mit der gebrandeten Verpackung – als Beispiel für eine durchgängige Markenpräsenz am Produkt.

Premium Baby Shoes with a New Brand Identity

Pathto the project
PCS Sole
Branding
Aufnahme des Verpackungsdesigns der PCS Sole-Schuhsohlen zur Veranschaulichung des neuen Rebrandings. Gestaltung und Umsetzung durch R211-Agentur.

Chinese Technology Meets Düsseldorf Branding Agency

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Hans Böckler Foundation
Campaign
Corporate Design-Elemente der T.I.B.B. der Stipendienkampagne Talente in der beruflichen Bildung der Hans-Böckler-Stiftung

A boost for young people – R211 develops recruiting campaign

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Herford Education Campus
Brand Architecture
Aufnahme der räumlichen Markenanwendung für den SEH BildungsCampus Herford: Logo im Anschnitt auf Glastüren, im Hintergrund Blick in die Lounge.

How a guidance system becomes a brand for Start-Ups

Pathto the project
Deutsche Bahn
Brand Architecture
Piktogrammreihe, Entwurf eines modernen Piktogrammsystems für die Deutsche Bahn mit Icons zu Zug, Bus, Fahrrad, Barrierefreiheit und Orientierung – entwickelt von R211 für eine zeitgemäße Wegeleitung.

Pictograms in a time of transition

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Volkshochschule
Campaign
Aufnahme eines Kampagnenplakats der vhs Düsseldorf mit dem Slogan ‚vhs – Genau mein Ding!‘ im urbanen Raum, platziert an einer Bushaltestelle.

Volkshochschule Düsseldorf breaks new ground with R211

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PEAXACT
Website Branding
Tablet mit geöffneter Peaxact-Website auf schwarzem Untergrund, im Vordergrund ein Stylus, zentrale Bildfläche zeigt einen Laborarbeiter mit Schutzbrille und Spektrallinien sowie ein 3D-Diagramm zur Datenanalyse im neuen Rebranding, Corporate Design

R211 awakens “hidden champion” of spectroscopy

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Assets & templates for direct use
For the consistent application of your brand, R211, as a marketing agency, develops ready-to-use templates and visual assets for all touchpoints – from social media and web to print and POS to trade fair and event formats. In addition, a Brandbook is created as a central reference. Optionally, AI-based tools support brand-compliant content creation in everyday life.

Ongoing support & brand maintenance
Brand building is not a completed process. R211 continues to support brands in the long term – from content creation and campaigns to continuous brand maintenance. This ensures that the brand appearance remains consistent, adaptable and continues to develop in a targeted manner with the market, organisation and requirements.

Contact us, we are already curious about your project!

Experience Corporate
Identity
in the Space

Designing brand spaces means making identity tangible. The opportunity lies in developing brands holistically – 360° – and using design elements in such a way that they create a functional experience beyond pure form.

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Corporate
Design –
more than
a logo

Create cross-channel added value for your brand with a flexible Corporate Design. Because well-developed brands are visible even without trademarks.

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Full
Thinking
Agency

Thinking strategically ahead instead of just implementing. Communication gains its strength not from individual trades, but from their connection. Anyone who only thinks in terms of implementation risks breaks at the interfaces – especially when several specialized agencies are involved.

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Social
MEdia

Companies today face the challenge of thinking strategically about communication – between short-term performance, sustainable brand building and effective storytelling.

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abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
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