Logo des German Brand Award ’23 Winner auf transparentem Hintergrund
Logo des Creative Communication Award ’23 mit großer C²A-Schriftmarke auf transparentem Hintergrund.
Logo des Red Dot Winner 2022 für Brand Design auf transparentem Hintergrund

B2B
Marketing

Structure complexity. Create impact.

R211 is an international B2B Marketing Agency for products requiring explanation and complex services. With strategic thinking, clear structures, and a commitment to consistency, we create marketing communication that provides orientation, facilitates decisions, and delivers long-term impact – across markets and channels.

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R211 as your B2B partner
As a multi-award-winning agency, R211 develops well-founded strategies for sophisticated markets. Our experience from over 20 industries – from industry to technology to real estate – makes us a reliable partner for sustainable B2B marketing.

Logo of the German Brand Award ’23 Winner on a transparent background
Logo of the Red Dot Winner 2022 for Brand Design on a transparent background
Black CO&CO Selected Award 2019 logo with star-shaped symbol on a transparent background
Logo of the Creative Communication Award ’23 with large C²A logotype on a transparent background.

Added value

Market Expansion & Repositioning
Structured B2B marketing for international brands entering European markets.

Topics Requiring Explanation
Clear marketing strategies for complex content – precisely targeted and decision-relevant.

Strategy & Structure Workshops
Workshops for the further development of marketing, communication, and decision logic.

Mailing packaging for amtico flooring including all components on the subject of floor coverings. Design and conception by R211.

Direct mailing with landing page for architects & planners

Hülsta
Brand Relaunch
Tablet-Aufnahme mit Ansicht des Hülsta Bad-Katalgos

New Look Meets Quality and Tradition

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Carponi
Branding Web Social Media
Aufnahme von Carponi-Schuhen zusammen mit der gebrandeten Verpackung – als Beispiel für eine durchgängige Markenpräsenz am Produkt.

Premium Baby Shoes with a New Brand Identity

Pathto the project
PCS Sole
Branding
Aufnahme des Verpackungsdesigns der PCS Sole-Schuhsohlen zur Veranschaulichung des neuen Rebrandings. Gestaltung und Umsetzung durch R211-Agentur.

Chinese Technology Meets Düsseldorf Branding Agency

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Hans Böckler Foundation
Campaign
Corporate Design-Elemente der T.I.B.B. der Stipendienkampagne Talente in der beruflichen Bildung der Hans-Böckler-Stiftung

A boost for young people – R211 develops recruiting campaign

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Herford Education Campus
Brand Architecture
Aufnahme der räumlichen Markenanwendung für den SEH BildungsCampus Herford: Logo im Anschnitt auf Glastüren, im Hintergrund Blick in die Lounge.

How a guidance system becomes a brand for Start-Ups

Pathto the project
Deutsche Bahn
Brand Architecture
Piktogrammreihe, Entwurf eines modernen Piktogrammsystems für die Deutsche Bahn mit Icons zu Zug, Bus, Fahrrad, Barrierefreiheit und Orientierung – entwickelt von R211 für eine zeitgemäße Wegeleitung.

Pictograms in a time of transition

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Volkshochschule
Campaign
Aufnahme eines Kampagnenplakats der vhs Düsseldorf mit dem Slogan ‚vhs – Genau mein Ding!‘ im urbanen Raum, platziert an einer Bushaltestelle.

Volkshochschule Düsseldorf breaks new ground with R211

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PEAXACT
Website Branding
Tablet mit geöffneter Peaxact-Website auf schwarzem Untergrund, im Vordergrund ein Stylus, zentrale Bildfläche zeigt einen Laborarbeiter mit Schutzbrille und Spektrallinien sowie ein 3D-Diagramm zur Datenanalyse im neuen Rebranding, Corporate Design

R211 awakens “hidden champion” of spectroscopy

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Complex content, clearly communicated
As a B2B Marketing Agency, R211 operates where products require extensive explanation, target groups are heterogeneous, and internal resources are limited. Instead of isolated measures, a clear marketing logic emerges: content is structured, messages are sharpened, and prepared to function at the decision-maker level – comprehensible, relevant, and consistent. From strategic foundation to implementation.

Strategy that takes work off your hands.
R211 develops marketing that works in the market. Brands and marketing are consistently conceived from the goal: clear positioning, coordinated processes, and content that resonates internally and externally. With workshops, guardrails, templates, and actionable formats, we create marketing that facilitates decisions and uses resources efficiently.

Contact us, we are already curious about your project!

Experience Corporate
Identity
in the Space

Designing brand spaces means making identity tangible. The opportunity lies in developing brands holistically – 360° – and using design elements in such a way that they create a functional experience beyond pure form.

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Corporate
Design –
more than
a logo

Create cross-channel added value for your brand with a flexible Corporate Design. Because well-developed brands are visible even without trademarks.

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Full
Thinking
Agency

Thinking strategically ahead instead of just implementing. Communication gains its strength not from individual trades, but from their connection. Anyone who only thinks in terms of implementation risks breaks at the interfaces – especially when several specialized agencies are involved.

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Social
MEdia

Companies today face the challenge of thinking strategically about communication – between short-term performance, sustainable brand building and effective storytelling.

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abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
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