BrandConsulting
Brand consulting for structure, strategy and positioning
Strategic brand management requires in-depth brand consulting. Based on a clear analysis, we develop positioning, brand architecture, and communication guidelines. The goal is a structured system that effectively combines brand identity, target group approach, and visual language. Our services range from naming and target group definition to brand architecture development and concrete action planning.
Experience meets clear perspective
With over 15 years of experience in brand and communication strategies, we ask the right questions before measures are initiated. For this, we establish an individual setting for each client and do not work with standard schemes, because every brand is different – and often, completely different questions must be asked to develop the best positioning.
Added value
External Perspective
Objective analyses enable new perspectives beyond internal routines.
Strategic focus
Brand consulting creates focus instead of individual operational measures.
Klare Umsetzungsstrategie
Klare Leitlinien für alle relevanten Touchpoints – von Kommunikation bis Design.
New Look Meets Quality and Tradition
Premium Baby Shoes with a New Brand Identity
Chinese Technology Meets Düsseldorf Branding Agency
A boost for young people – R211 develops recruiting campaign
How a guidance system becomes a brand for Start-Ups
Pictograms in a time of transition
Volkshochschule Düsseldorf breaks new ground with R211
R211 awakens “hidden champion” of spectroscopy
When Brand Consulting Makes Sense
Whether for upcoming rebrandings, relaunches, or when communication is not having the desired effect – a brief sparring session provides orientation. Especially when internal ideas and resources are available, but the impetus to start is missing. The goal is to uncover blind spots, clarify priorities, and strategically align measures before time and budget are invested.
Our Approach
We review your plans or analyze your existing brand and provide you with a well-founded assessment. Based on this, we develop the necessary measures to strategically and visually position your brand effectively. Alternatively, we research suitable best cases and jointly formulate a target vision with you, which serves as guidance for all further steps.
Contact us, we are already curious about your project!
