Corporate Design more than a logo
Create added value for your brand with a flexible Corporate
Design across all channels.
Corporate Design is often reduced to the logo, colors, and fonts, but there is much more to it than that. It’s about creating a clear visual identity that reflects your brand values on every channel. Whether digital or analog – a well-thought-out Corporate Design creates recognition and conveys the right message even before the logo is perceived.
Corporate Design creates added value
Corporate Design is not just for recognition. It is a strategic tool that consistently transports your brand across various touchpoints. Colors, fonts, and shapes are carriers of messages and ensure that your brand is perceived uniformly and professionally in every medium. It’s about developing a design that is so concise through its visual characteristics that your brand remains unmistakable even without the logo.
For the new education campus, R211 developed a visual identity and wayfinding system that picks up on the site’s history and translates it into a distinctive, user-centred design.
Contact us, we are already curious about your project!
A technical software solution became a distinctive product brand with its own Corporate Design—integrated across all digital and analogue communication materials.
The first step: analyzing touchpoints
The first step to a successful Corporate Design is the analysis of the touchpoints. It is crucial to understand how and where your brand interacts with customers – whether on social media, the website, or through physical media. Each medium has different requirements for Corporate Design.
Your new Corporate Design in 4 steps
The first step to a successful Corporate Design is the analysis of the touchpoints. It is crucial to understand how and where your brand interacts with customers – whether on social media, the website, or through physical media. Each medium has different requirements for Corporate Design.
01
Analysis & Touchpoint Definition
Your brand’s most important communication channels.
02
Brand Toolkit Creation
We develop all necessary assets such as fonts, colors, icons, and design templates for your communication.
03
Design Concept & Implementation
A design concept that presents your brand clearly and recognizably across all media – from the web to social media templates.
04
Corporate Design Guide
Creation of a flexible Corporate Design manual that includes all necessary guidelines for the consistent use of the design elements.
Our Corporate Design services at a glance
Brand workshop
Structured, targeted, cross-team – as the basis of every brand development.
Brand consulting
Sparring, strategy and support throughout the entire brand process.
Brand Refresh
Further development or modernization of existing Corporate Design – without losing recognizability.
Adaptation to New Markets
Localization and adaptation of the Corporate Design for new countries, target groups, or cultural areas – e.g., during international expansion.
Design Systems for Digital Applications
Development of consistent digital design elements – for websites, apps, social media, or digital services.
Flexible Design Systems for Growing Companies
Scalable Corporate Design guidelines that grow with your company – ideal for start-ups or corporate groups with multiple brands.
Our Mission – Corporate Design as a Strategic Tool
For us, Corporate Design is more than just design – it is part of the brand strategy. A clear understanding of the brand, target groups, and messages forms the basis. We always approach design from its context: cross-channel, adaptable, and strategically conceived.
FaQ
How long does it take to develop a Corporate Design?
The duration varies greatly, but the core elements should be completed in around 8 weeks, depending on the availability of the decision-makers. It is advisable to work towards a fixed launch date. Alternativ kann eine Strategie verfolgt werden, bei der einzelne Medien schrittweise mit dem neuen Corporate Design ausgestattet und ergänzt werden.
Which media benefit most from good Corporate Design?
Social media channels have the greatest impact. Here, it quickly becomes apparent whether the Corporate Design contains enough flexible design elements to function across various platforms and with diverse posting formats.
What should a Corporate Design always include?
In addition to fonts, colors, and a suitable visual identity, design elements should definitely be developed that run through all communication and create strong recognition.
Does the agency need to demonstrate industry experience to develop good Corporate Design?
No, a thorough brand analysis is crucial. From the target groups and touchpoints, it can be deduced where the Corporate Design must function particularly well. Industry knowledge is helpful, but understanding the user journey and brand interaction is significantly more important.
When should one consider a brand refresh or a Corporate extension?
The Corporate Design should be reviewed at least every 5 years. Not everything needs to be changed, but often small adjustments and extensions are sufficient to make the design functional and contemporary again.
Do I need a Corporate Design Hub or is a PDF manual sufficient?
In most cases, a PDF manual is sufficient, ideally containing interactive navigation, positioned centrally, and continuously updated. Corporate assets can be conveniently shared via a marketing cloud. A Corporate Design Hub is particularly useful when many parties are working with the Corporate Design simultaneously on an international level.
“R211’s great strength is that they are able to translate brand stories into different media. For many, the process ends after brand development. What we really liked about R211 was that they analysed the user journeys of our sales channels and further developed our brand story from the website through to the social media templates.”
Dirk Engel
S-PACT GmbH
