Event
Branding

Customer retention through experience

Event
Branding

Customer retention through experiences

The “Paper Playground” event series from Freytag & Petersen shows how event marketing can contribute to customer acquisition – if the content and design are right. Together with the embossing manufacturer, we developed a visual concept that not only informs but also inspires. Invited was a creative target group that wanted to not only see print, paper and design, but also experience it – interactively, aesthetically and with high quality.

Branding for creative event

Hot foil stamping as a central theme – translated into a design that surprises right from the invitation: embossed fine paper and metallic effect. On site, guests were able to do their own stamping and experience how materiality, design and technology combine. An invitation to participate, to be inspired and to build sustainable customer relationships.

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R211 is A´ Design Award Winner 2023, Iron

Seal for quality standards in Corporate Design on a transparent background.

Close-up of an event visitor testing the presented paper and writing on it. Image from the Paper Playground Event by Freytag & Petersen, visually designed by the R211 agency.

Eventtisch mit verschiedenen Papieren und Prägungen. Aufnahme vom Paper Playground Event von Freytag & Petersen, visuell gestaltet von der R211-Agentur.

Event visitors looking at the presented paper. Shot from the Paper Playground Event by Freytag & Petersen, visually designed by the R211 agency.

From the printed sheet to the self-made give-away: The participants were able to fold envelopes, refine cards and thus directly experience what the material can do. The event Branding accompanied this process as a connecting element – from the invitation to the workshop stations to the take-away.

Image from the Paper Playground Event by Freytag & Petersen (Igepa Group), where an event visitor embosses a motif on a hot foil stamping machine.

Sheet of paper with black-and-white illustration of a man with a quiff, glasses, and mustache, attached to a printing press in operation

An experience that creates closeness: Customer loyalty was strengthened through active design on site – without presentation, but with genuine interaction.

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