Logo des German Brand Award ’23 Winner auf transparentem Hintergrund
Logo des Creative Communication Award ’23 mit großer C²A-Schriftmarke auf transparentem Hintergrund.
Logo des Red Dot Winner 2022 für Brand Design auf transparentem Hintergrund

B2B
Strategy

Remove the complex, add clarity.

Do you want to successfully market complex services or products that require explanation?
R211 develops tailored B2B communication strategies that reach your target audience with precision and position your offering clearly – both nationally and internationally. For long-term impact and strategic brand development.

Book a consultation

R211 as your B2B partner
As a multi-award-winning agency, R211 develops well-founded strategies for sophisticated markets. Our experience from over 20 industries – from industry to technology to real estate – makes us a reliable partner for sustainable B2B marketing.

Logo des German Brand Award ’23 Winner auf transparentem Hintergrund
Logo des Red Dot Winner 2022 für Brand Design auf transparentem Hintergrund
Schwarzes CO&CO Selected Award 2019 Logo mit sternförmigem Symbol auf transparentem Hintergrund
Logo des Creative Communication Award ’23 mit großer C²A-Schriftmarke auf transparentem Hintergrund.

Added value

Market expansion & repositioning
Support for international brands on their way to Europe.

Products requiring explanation
Strategies for complex content, precisely tailored to your target groups.

Workshops for strategy & structure
Targeted further development of internal and external communication.

Mailing-Verpackung von Amtico inklusive aller Bestandteile zum Thema Bodenbeläge. Gestaltung und Konzeption durch R211-Agentur.

Direct mailing with landing page for architects & planners

Hülsta
Brand Relaunch
Tablet-Aufnahme mit Ansicht des Hülsta Bad-Katalgos

New Look Meets Quality and Tradition

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Carponi
Branding Web Social Media
Aufnahme von Carponi-Schuhen zusammen mit der gebrandeten Verpackung – als Beispiel für eine durchgängige Markenpräsenz am Produkt.

Premium Baby Shoes with a New Brand Identity

Pathto the project
PCS Sole
Branding
Aufnahme des Verpackungsdesigns der PCS Sole-Schuhsohlen zur Veranschaulichung des neuen Rebrandings. Gestaltung und Umsetzung durch R211-Agentur.

Chinese Technology Meets Düsseldorf Branding Agency

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Hans Böckler Foundation
Campaign
Corporate Design-Elemente der T.I.B.B. der Stipendienkampagne Talente in der beruflichen Bildung der Hans-Böckler-Stiftung

A boost for young people – R211 develops recruiting campaign

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Herford Education Campus
Brand Architecture
Aufnahme der räumlichen Markenanwendung für den SEH BildungsCampus Herford: Logo im Anschnitt auf Glastüren, im Hintergrund Blick in die Lounge.

How a guidance system becomes a brand for Start-Ups

Pathto the project
Deutsche Bahn
Brand Architecture
Piktogrammreihe, Entwurf eines modernen Piktogrammsystems für die Deutsche Bahn mit Icons zu Zug, Bus, Fahrrad, Barrierefreiheit und Orientierung – entwickelt von R211 für eine zeitgemäße Wegeleitung.

Pictograms in a time of transition

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Volkshochschule
Campaign
Aufnahme eines Kampagnenplakats der vhs Düsseldorf mit dem Slogan ‚vhs – Genau mein Ding!‘ im urbanen Raum, platziert an einer Bushaltestelle.

Volkshochschule Düsseldorf breaks new ground with R211

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PEAXACT
Website Branding
Tablet mit geöffneter Peaxact-Website auf schwarzem Untergrund, im Vordergrund ein Stylus, zentrale Bildfläche zeigt einen Laborarbeiter mit Schutzbrille und Spektrallinien sowie ein 3D-Diagramm zur Datenanalyse im neuen Rebranding, Corporate Design

R211 awakens “hidden champion” of spectroscopy

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Complex content, clearly communicated
You know the problem: your product requires explanation, your target group is heterogeneous, and internally there is often a lack of time to set everything up strategically. Instead of constantly coordinating individual solutions, you need a partner who thinks their way into your subject matter and structures your content in such a way that it works at the decision-maker level – clear, comprehensible, relevant. That’s exactly what R211 does: from strategy to implementation, with industry experience and vision.

Strategy that takes work off your hands.
You don’t need another concept that disappears in a drawer – but one that works for your markets and stakeholders. R211 thinks about your brand from the goal: We help you to clearly position yourself in the market, standardize internal processes and conduct communication at the decision-maker level. With workshops, templates and content that not only look good, but also deliver results – tailored to your resources and market goals.

Contact us, we are already curious about your project!

Experience Corporate
Identity
in the Space

Designing brand spaces means making identity tangible. The opportunity lies in developing brands holistically – 360° – and using design elements in such a way that they create a functional experience beyond pure form.

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Corporate
Design –
more than
a logo

Create cross-channel added value for your brand with a flexible Corporate Design. Because well-developed brands are visible even without trademarks.

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Full
Thinking
Agency

Thinking strategically ahead instead of just implementing. Communication gains its strength not from individual trades, but from their connection. Anyone who only thinks in terms of implementation risks breaks at the interfaces – especially when several specialized agencies are involved.

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Social
MEdia

Companies today face the challenge of thinking strategically about communication – between short-term performance, sustainable brand building and effective storytelling.

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abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
abus kransysteme
amtico flooring
Athletic Archery
DHL Group
Huelsta
Deutsche Bahn
Stiftung schloss dyck
Deutscher Volkshochschulverband
Zwilling J A Henckels
Staedtische kliniken moenchengladbach
Igepa group
Hairhaus
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